Road to Alaska will appeal primarily to
people between the ages of 18 and 28 who are looking for an adventurous way to
spend their summer. Typical
book-buyers will include college students, graduate students, unemployed college
graduates and seasonal workers such as ski-resort employees who need summer
employment. There are more than 75
million Americans in this age group, and a solid percentage of them will
seriously consider spending a summer in Alaska at least once during that 10-year
period.
